Privacy Policy - AMRGifts

Last Updated: February 28, 2025

1. Introduction

At AMRGifts ("we," "our," or "us"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.amrgifts.com or use our mobile application (collectively, the "Platform") or our services.

Please read this Privacy Policy carefully. By accessing or using our Platform, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree to these terms, please do not access or use our Platform.

Important: This Privacy Policy is designed to comply with relevant privacy laws and regulations, including the European Union's General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable international, federal, and state laws and regulations.

2. Information We Collect

We collect several types of information from and about users of our Platform, including:

2.1 Personal Information

Personal information is information that identifies you or could reasonably be used to identify you personally, such as:

Contact information (name, email address, mailing address, phone number)
Account information (username, password, account preferences)
Payment information (credit card numbers, billing address, banking information)
Transaction information (purchase history, gift cards purchased or redeemed)
Identity verification information (date of birth, portions of government-issued identification)

2.2 Non-Personal Information

We also collect non-personal information that does not directly identify you, including:

Device information (device type, operating system, browser type)
Usage data (pages visited, time spent on pages, click-through patterns)
IP address and location information
Cookies and similar tracking technologies

2.3 Information Collection Methods

We collect information through various methods:

Direct collection: Information you provide when creating an account, placing an order, contacting customer service, or participating in surveys or promotions
Automated collection: Information collected automatically through cookies, web beacons, and other tracking technologies when you use our Platform
Third-party sources: Information we may receive from business partners, service providers, and other third parties

3. How We Use Your Information

We use the information we collect for various business and commercial purposes, including to:

Purpose	Description	Legal Basis (GDPR)
Provide our services	Process transactions, fulfill orders, activate gift cards, and provide customer support	Performance of a contract
Account management	Create and manage your account, authenticate users, and maintain account security	Performance of a contract
Communications	Send transaction confirmations, respond to inquiries, and provide important service updates	Performance of a contract / Legitimate interests
Improve our services	Analyze usage patterns, troubleshoot issues, and enhance user experience	Legitimate interests
Marketing	Send promotional offers, newsletters, and information about products that may interest you	Consent / Legitimate interests
Fraud prevention	Detect and prevent fraudulent transactions, unauthorized access, and other illegal activities	Legitimate interests / Legal obligation
Legal compliance	Comply with applicable laws, regulations, and legal processes	Legal obligation

3.1 Marketing Communications

We may use your contact information to send you marketing communications about our products and services. You can opt out of receiving marketing communications at any time by:

Following the unsubscribe instructions in any marketing email
Contacting us at [email protected]
Updating your communication preferences in your account settings

Please note that even if you opt out of marketing communications, you will still receive transactional and service-related messages from us.

4. Cookies and Tracking Technologies

4.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. We use cookies and similar tracking technologies (like web beacons, pixels, and tags) to collect information about how you interact with our Platform.

4.2 Types of Cookies We Use

Essential cookies: Required for the Platform to function properly and cannot be turned off
Functional cookies: Allow us to remember your preferences and provide enhanced features
Analytics cookies: Help us understand how visitors interact with our Platform
Advertising cookies: Used to deliver relevant advertisements and track ad campaign performance

4.3 Third-Party Cookies

Some cookies are placed by third parties on our behalf. These third parties may collect information about your online activities over time and across different websites. We do not control these third parties or their cookies.

4.4 Your Cookie Choices

Most web browsers are set to accept cookies by default. You can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed on your device. However, if you choose to decline cookies, some features of our Platform may not function properly.

For more information about cookies and how to manage them, please visit our Cookie Policy.

Google Ads Compliance: We use Google Ads to promote our products and services. When you view or click on our ads, Google and other advertising partners may use cookies to serve you more relevant ads based on your browsing activity. You can control ad personalization through your Google Account settings or visit aboutads.info to learn more about interest-based advertising.

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

5.1 Service Providers

We share information with third-party service providers who perform services on our behalf, such as:

Payment processors to handle credit card transactions
Gift card issuers and merchants to fulfill orders and activate cards
Cloud service providers for data storage
Customer service providers to assist with inquiries
Marketing partners to help with promotional campaigns
Analytics providers to help analyze Platform usage

These service providers are contractually obligated to use your information only to provide services to us and in accordance with applicable laws and regulations.

5.2 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your information to:

Enforce our Terms and Conditions
Protect and defend our rights or property
Prevent or investigate possible wrongdoing in connection with the Platform
Protect the personal safety of users or the public

5.4 With Your Consent

We may share your information with third parties when we have your explicit consent to do so.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We restrict access to your personal information to those employees, contractors, and service providers who need to know that information to perform their job functions. They are obligated to maintain the confidentiality of your information and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider:

The amount, nature, and sensitivity of the personal information
The potential risk of harm from unauthorized use or disclosure
The purposes for which we process the data
Whether we can achieve those purposes through other means
Applicable legal requirements

In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

8. International Data Transfers

We are based in the United States and the information we collect is governed by U.S. law. If you are accessing the Platform from outside the United States, please be aware that information collected through the Platform may be transferred to, processed, stored, and used in the United States and other jurisdictions. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence.

If we transfer your information from the European Economic Area (EEA), United Kingdom, or Switzerland to a country that has not received an adequacy decision from the European Commission, we will implement appropriate safeguards in accordance with applicable law, such as standard contractual clauses or binding corporate rules.

9. Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, which may include:

9.1 European Economic Area, United Kingdom, and Similar Jurisdictions

If you are located in the EEA, United Kingdom, or jurisdictions with similar laws, you have the following rights under the GDPR and applicable national laws:

Right to access: You have the right to request a copy of the personal information we hold about you.
Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
Right to erasure (right to be forgotten): You have the right to request that we delete your personal information in certain circumstances.
Right to restrict processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
Right to data portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
Right to object: You have the right to object to our processing of your personal information in certain circumstances.
Right to withdraw consent: You have the right to withdraw your consent at any time where we rely on consent to process your personal information.

9.2 California Residents

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to know: You have the right to request information about the categories of personal information we have collected about you, the categories of sources from which we collected the information, the purposes for collecting the information, the categories of third parties with whom we have shared the information, and the specific pieces of personal information we have collected about you.
Right to delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
Right to correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
Right to opt-out of sales and sharing: You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising purposes.
Right to limit use and disclosure of sensitive personal information: You have the right to limit the use and disclosure of sensitive personal information collected about you.
Right to non-discrimination: You have the right not to be discriminated against for exercising your CCPA/CPRA rights.

California's "Shine the Light" law (Civil Code Section § 1798.83) also permits users of our Platform that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

9.3 How to Exercise Your Rights

To exercise your privacy rights, please submit a request by:

Emailing us at [email protected]
Calling us at 415-548-4571
Using the "Privacy Rights" form available in your account settings

We may need to verify your identity before responding to your request. We will respond to your request within the timeframe required by applicable law.

10. Children's Privacy

Our Platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to remove that information from our servers.

11. Third-Party Links and Services

Our Platform may contain links to third-party websites, services, and applications that are not operated by us. This Privacy Policy does not apply to such third-party services. We encourage you to review the privacy policies of any third-party services you access.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. For significant changes, we will provide additional notice, such as a prominent statement on our homepage or an email notification.

You are advised to review this Privacy Policy periodically for any changes. Your continued use of the Platform after we post changes to the Privacy Policy means that you accept and agree to the changes.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

AMRGifts
Email: [email protected]
Phone: 415-548-4571

14. Dispute Resolution

If you have a complaint about our privacy practices, please contact us first. We will work with you to resolve your concerns. If you are a resident of the EEA and believe that we have not addressed your complaint satisfactorily, you have the right to lodge a complaint with your local data protection authority.